What is SEO?

SEO is an acronym for Search Engine Optimization - it is the process of improving a website to rank better in the search engines. It's comprised of on-site and off-site actions.

On-site includes things like content and page elements, URL structure, internal linking, schema markup, site speed, etc.

Off-site includes things like backlinks to your website, citations, etc.

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How Long Does SEO Take To Work?

This is difficult to answer accurately because every business is different. Some business types are highly competitive while others aren't as much.

A good rule of thumb is 3 to 6 months before you'll start seeing improved results. But it could be as little as one month for local businesses and low competition areas.